How to Plan a Successful Campaign

  • How big is it?
  • Where is it?
  • What is the best way to reach it?
  • Use your target market profile
  • Match your target market profile
  • Choose the most cost-effective marketing medium
  • Choose the most cost-effective campaign product

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Step 1:  Understand Your Target Market

How Big is your target market?

We can help profile your target market and then query our database to find out the total size of your market

Where are your customers located?

We can provide you with an analysis of your target market by postcode or region

What is the best way to reach my target market?

We can show you how a good understanding of your target market can allow you to use the most cost-effective marketing medium and campaign strategy
 

Contact us for a FREE consultation 
 

Step 2:  Select a List to Match Your Target Market

Using your Target Market Profile

We will use your target market profile to select a list to match your requirments

Selecting The Right Business Target List

We will select your target list from the Australian Business Database based on:

 

  • Target Business Size (no of employees)
  • Target Business Activities
  • Target Region (by postcode)

Selecting Your Consumer Target List

We will select your target list from the most appropriate data source:

 

  • Sydney Wealth Database
  • Australian Socio-economic Database
  • Australian Residential Database 

 
Contact us for your target market analysis
 

Step 3:  Select the Most Cost-Effective Marketing Medium

Depending on the size and distribution of your target market, selecting the correct marketing medium and campaign product can greatly influence the cost-effectiveness of your campaign.

Choosing the Right Campaign Option:

  • Direct Mail
  • Email Broadcast
  • Purl's
  • Web Portal 'Broadcasting'
  • Telemarketing Follow-up
Contact us to discuss your Campaign Options
  

Just call the Active Mail customer service team on

(02) 9540 5488

 

 

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