How to Plan a Successful Campaign
- How big is it?
- Where is it?
- What is the best way to reach it?
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- Use your target market profile
- Match your target market profile
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- Choose the most cost-effective marketing medium
- Choose the most cost-effective campaign product
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Step 1: Understand Your Target Market
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How Big is your target market?
We can help profile your target market and then query our database to find out the total size of your market
Where are your customers located?
We can provide you with an analysis of your target market by postcode or region
What is the best way to reach my target market?
We can show you how a good understanding of your target market can allow you to use the most cost-effective marketing medium and campaign strategy
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Contact us for a FREE consultation
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Step 2: Select a List to Match Your Target Market
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Using your Target Market Profile
We will use your target market profile to select a list to match your requirments
Selecting The Right Business Target List
We will select your target list from the Australian Business Database based on:
- Target Business Size (no of employees)
- Target Business Activities
- Target Region (by postcode)
Selecting Your Consumer Target List
We will select your target list from the most appropriate data source:
- Sydney Wealth Database
- Australian Socio-economic Database
- Australian Residential Database
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Contact us for your target market analysis
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Step 3: Select the Most Cost-Effective Marketing Medium
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Depending on the size and distribution of your target market, selecting the correct marketing medium and campaign product can greatly influence the cost-effectiveness of your campaign.
Choosing the Right Campaign Option:
- Direct Mail
- Email Broadcast
- Purl's
- Web Portal 'Broadcasting'
- Telemarketing Follow-up
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Contact us to discuss your Campaign Options
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<>>
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Just call the Active Mail customer service team on
(02) 9540 5488
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