How to Plan a Successful Campaign

How big is it? Where is it? What is the best way to reach it?

Use your target market profile Match your target market profile

Choose the most cost-effective marketing medium Choose the most cost-effective campaign product

Step 1:  Understand Your Target Market

How Big is it? We can help profile your target market and then query our database to find out the total size of your market Where is it? We can provide you with an analysis of your target market by postcode or region What is the best way to reach it? We can show you how a good understanding of your target market can allow you to use the most cost-effective marketing medium and campaign strategy

Find out more about Understanding your Target Market

Step 2:  Select a List to Match Your Target Market

Using your Target Market Profile We will use your target market profile to select a list to match your requirments Selecting Your Business Target List We will select your target list from the Australian Business Database based on: Target Business Size (no of employees) Target Business Activities Target Region (by postcode) Selecting Your Consumer Target List We will select your target list from the most appropriate data source: Sydney Wealth Database Australian Socio-economic Database Australian Residential Database

Find out more about Selecting Your Target Market

Step 3:  Select the Most Cost-Effective Marketing Medium

Depending on the size and distribution of your target market, selecting the correct marketing medium and campaign product can greatly influence the cost-effectiveness of your campaign. Campaign Options Include: Direct Mail Email Broadcast Fax Broadcast Web Portal 'Broadcasting' Telemarketing

Find out more about Campaign Options

Just call the Active Mail customer service team on (02) 9540 5488

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