Help with creating and managing your own database

Whether you collect your data from your existing client database, or build it from new campaigns, Active Mail can advise on the most efficient methods for growing your database

Once data has been collected you need to analyse your records, determine how old they are, locate and remove duplicates, and check if addresses are valid

Maintain the integrity of your database by adding new data collected from campaigns.  Grow your database through continuing targeted direct mail campaigns or ask Active Mail to help

Active Mail can help you review your data to determine if you have good quality, up-to-date, accurate information on your clients or customers. If you don’t yet have good quality data, an Active Mail targeted marketing campaign is the best way to start building up your customer profile information. 

Understanding your market is the key to matching your products and services to your customer base, refining your marketing and increasing sales. One of the challenges for businesses is the collection and maintenance of market and customer data.  Even sophisticated CRM packages often fail to meet the needs of sales and marketing departments to record customer or client information in a way that can be leveraged for customer profiling or targeted marketing. 

Typical problems that Active Mail can help you overcome include :-

• Customer enquiries and sales lead information collected too informally
• Data collected at department or individual sales rep level Information is not uniform and ages quickly
• Information is not uniform and too old
• Information is in the wrong format for effective follow up
• The level of information recorded is insufficient to meet future marketing needs
• Data collected is not centrally available for backup or maintenance

Just call the Active Mail customer service team on (02) 9540 5488