Mailing Options Available
Direct Mail
According to research completed by Dorcher & Rossiter, "Comparisons of the effectiveness of marketing communication channels, 2006" the cost-effectiveness of various marketing media is summarised as follows:
| "Most Effective" |
Personally addressed mail (along with print and electronic media |
| "Less Effective" |
Unaddressed mail, email, door-to-door, telephone call at home |
| "Least Effective" |
SMS |
Direct Mail Campaign Options Available at Active Mail |
| One-to-One Mailers |
By far the most effective of all Direct Mail products, with 50%+ response rates commonly reported. Requires detailed contact profiling and 'HITLIST' type campaign software |
| Targeted Mailers |
Most effective for detailed or specialised requirements, particularly when target is widely dispersed |
|
All Industrial Mailers |
Most effective for general industrial targets in the SME sector |
|
All Commercial Mailers |
Most effective for office-occupier targets in the SME sector |
| All Business Mailers |
Most effective for localised targets where offer is of general interest |
| Unaddressed Mailers |
Least effective, but sometimes useful for highly localised targets where offer is of universal appeal |
|
Click here for a Direct Mail Quotation |
Call the Active Mail customer service team on 02 9540 5488 and we will advise you on the best way to deliver your Targeted Direct Mail or Click here to Contact Us
~ Active Mail – The ‘One Stop Shop’ for all your direct marketing needs ~
~ Targeted Direct Marketing ~ Business to Business & Business to Consumer ~
~ Mailing Lists & Databases ~ List Broker ~ List Rental ~ Grow your own database ~
~ Direct Mail Campaign Planning & Tracking ~
~ Bulk Mail & Postal Services ~ Brochure Printing ~