Select the Most Effective Campaign Medium

Direct Mail

According to research completed by Dorcher & Rossiter, "Comparisons of the effectiveness of marketing communication channels, 2006" the cost-effectiveness of various marketing media is summarised as follows:

"Most Effective" Personally addressed mail (along with print and electronic media
"Less Effective" Unaddressed mail, email, door-to-door, telephone call at home
"Least Effective" SMS

Direct Mail Campaign Options Available at Active Mail
One-to-One Mailers By far the most effective of all Direct Mail products, with 50%+ response rates commonly reported. Requires detailed contact profiling and 'HITLIST' type campaign software
Targeted Mailers Most effective for detailed or specialised requirements, particularly when target is widely dispersed

All Industrial Mailers

Most effective for general industrial targets in the SME sector

All Commercial Mailers

 Most effective for office-occupier targets in the SME sector
All Business Mailers Most effective for localised targets where offer is of general interest
Unaddressed Mailers Least effective, but sometimes useful for highly localised targets where offer is of universal appeal

Click here for a Direct Mail Quotation

Email Broadcast
 
  • Prior permission of recipient is required (by law)
  • Can be very effective in building existing relationships 
  • Let Active Mail show you how to build a permission-based email broadcast list at minimum cost
  • Email broadcasting free of email service provider charges when you subscribe to HITLIST
Contact us to find out more about cross media and digital marketing

Fax Broadcast
 
  • Most effective as a follow-up tool, particularly when making a deadline based offer
  • Not recommended as a primary marketing tool

Web Portal ‘Broadcasting’
 
  • Contact Active Mail on (02) 9540 5488 to discuss how personalised micro websites can be used to dramatically improve your direct mail response rates
 

Telemarketing

Active Mail has an in-house call centre which specialises in outbound Business to Business telesales aa well as providing the following services:

  • Telemarketing follow-up to mail campaigns.  Dramatically increase response rates to your next mail campaign with a follow-up call. Increase your response rates by a factor of 200% to 500%
  • List cleaning:  We can update your most valuable asset, your database.  
  • Lead generation:  Sometimes it is more cost effective to cold call B2B targets.  The Active Mail telemarketing team specialises in finding the needle in the haystack. We provide quality leads for your sales team to follow-up.

 

Cross media campaigns - building the relationship between you and your clients and prospects

Utilise print, web, email, SMS and phone within an integrated campaign to enable your clients and prospects to give you feedback on their preferences and interests, as well as establishing permission marketing approval.
  • Personalised mail pieces, including variable image colour letters and brochures 
  • Response mechanisms for clients to get more information or update their own details online 
  • Personalised web portals, online client information systems, fax back and telephone solutions

Back to Active Mail's

Contact us for a Free Consultation

Find out how this information can relate to you and your Direct Mail
 

Just call the Active Mail customer service team on

(02) 9540 5488


 

 

 

 

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