Understand your target market

Whatever product you are marketing, understanding the facts about your target market is the first essential step in making direct mail work in your favour. With an understanding of your target market, you will be able to ensure your mail is relevant to recipients, you will be able to optimise your targeting, and you will be able to select the most cost-effective mailing method.

An understanding of business size and business activity distribution in the marketplace will enable you to accurately estimate the size of your target market. An example is the following summary of the Sydney business market:

Sydney Market Analysis By Business Size

4% of businesses have 50 employees or more
19% of businesses have between 10 and 49 employees
19% of businesses have between 5 and 9 employees
58% of businesses have less than 5 employees

Sydney Market Analysis By Business Activity

40% of business have industrial business activities
14% of businesses have exclusively office-based business activities
45% of businesses have retail or personal service business activities
Contact us for help with Campaign Strategy and Planning

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