Mailing Options Available


Direct Mail

According to research completed by Dorcher & Rossiter, "Comparisons of the effectiveness of marketing communication channels, 2006" the cost-effectiveness of various marketing media is summarised as follows:

"Most Effective" Personally addressed mail (along with print and electronic media
"Less Effective" Unaddressed mail, email, door-to-door, telephone call at home
"Least Effective" SMS

Direct Mail Campaign Options Available at Active Mail

One-to-One Mailers By far the most effective of all Direct Mail products, with 50%+ response rates commonly reported.  Requires detailed contact profiling and 'HITLIST' type campaign software
Targeted Mailers Most effective for detailed or specialised requirements, particularly when target is widely dispersed

All Industrial Mailers

Most effective for general industrial targets in the SME sector

All Commercial Mailers

Most effective for office-occupier targets in the SME sector
All Business Mailers Most effective for localised targets where offer is of general interest
Unaddressed Mailers Least effective, but sometimes useful for highly localised targets where offer is of universal appeal

Click here for a Direct Mail Quotation



Call the Active Mail customer service team on 02 9540 5488 and we will advise you on the best way to deliver your Targeted Direct Mail or Click here to Contact Us


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