With so many modern marketing options available, you might wonder whether the old ways are still effective. The results are in: Direct mail still works. Here’s […]
It’s no secret that every marketing strategy needs to be tweaked to optimise response rates. Developing a successful direct mailer campaign requires an intelligent strategy that […]
A/B testing is the most viable testing technique to improve the performance of your direct mailer campaign. What is A/B testing? Even if you know what […]
All direct mailing service professionals will tell you that it’s critical to appreciate and utilise design best practices to maximise your direct mail ROI. Potential customers […]
So you are considering direct mail in your marketing strategy. Congratulations! Direct mail is one of the best mediums to skyrocket your ROI. If well-executed, direct […]
Have you experienced the nightmare of stuffing thousands of envelopes for your latest direct mail campaign? How about negotiating the minefield of bulk postage? Read on for more reasons to use a professional mail house...
For years people have been saying Direct Mail is dead. Why? Because they don't feel it's as interactive or flexible as digital communication. But Direct Mail pieces are only as dull as your imagination...
With the shift to less expensive, metric-rich digital mediums for marketing over recent years, many marketers turned their backs on direct mail as a way to reach potential customers and track engagement.