Don’t be dazzled by all the choice – we’re here to help
Do you know what printing type is best for your campaign? What is the difference between the two, and how do they compare? Some of you might be thinking - Where do I even start?
You need to ensure you get the decision correct on the type of printing before the job begins. Making the slightest mistake can be costly.
At Active Mail, we have the experience, passion and knowledge to assist you in making the right choice for your direct mail marketing campaign.
- How big is the project?
- Are you in a hurry?
- What stock do you want to print on?
- Does the job need an exceptional colour match?
- Do you need to see a sample first?
- Do you need variable data printed on the stock? (names, addresses, individual codes)
At Active Mail, we offer fuss-free, professional and expert advice on what you need to get the best results for your job. You will be guided through the decision-making process, so you are happy with the product, and you maximise your budget and results.
What's the difference between Offset & Digital Printing?
Offset printed products are generated on a printing press using plates and ink. It takes longer to produce due to setup time and drying before it can be finished.
But it delivers high-quality printing on a wide variety of stocks, and there is an exceptional control over the colour. It is very economical when producing a large number of prints. It also provides a crisp and clean professional printing. Offset printing also allows you to incorporate spot colours into your design.
The product is produced as a direct output from digital files. The quality is very close to offset printing. The variety of stocks available to be printed on are slightly limited, but digital may work as well or better on some more than offset printing. Better yet, all the work is identical.
There is a swift turnaround time, and it is quick to produce short runs. It also works well when you need to put a piece of unique code or information on every piece. It tends to be cheaper for low volume jobs.