Why savvy marketers are returning to Direct Mail campaigns01/08/2019
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With the shift to less expensive, metric-rich digital mediums for marketing over recent years, many marketers turned their backs on direct mail House as a way to reach potential customers and track engagement.
For years people have been saying printed Direct Mail is dead. Why? Maybe because they don’t feel it is as interactive or flexible as digital communication.
But direct mail pieces are only as dull as your imagination.
What if you had access to experienced design talent and technology that allowed your direct mail piece to come to life? A piece that is as interactive and flexible as any website landing page or opt-in. We have those options available to you at Active Mail.
Imagine if you had the technology to activate exclusive web content or deals. This can be done with digital print through QR codes.
What if you could literally make text and images jump off the page? This is happening in the realm of digital print right now. Digital printing allows for custom formulated colors, use of metallic colors and a wide variety of glossy, matte and textured coatings. All the tools and materials you need to make a quality mail piece shine.
Technological advances are increasing the already extensive range of substrates that you can print on. The possibilities for a unique mailpiece are becoming endless.
Envisage being able to create complete custom packaging – not only as a path to fraud prevention but to develop customer directed personalization. Remember the ‘share a coke’ campaign. Where common names were printed on to the coke bottles or cans. Think about how that option might shake up your next direct mail marketing campaign. This is all due to the benefits of digital printing.
Digital print supported by quality finishing can allow you to do lamination to produce tear-out cards and amazing cut-out design. You have a world of differentiation at your disposal.
You can develop creative ideas on all aspects of the mail piece through digital print at Active Mail. Your imagination is your only limitation for your next direct mail marketing campaign.
At Active Mail, we can help you produce experiences that free you from the notion that marketing has to be a flat postcard or piece of paper shoved in an envelope.
Covering all points of the direct mail house marketing process, from collaborating on your creative, through to full production of all the elements.
Our experienced staff will take the stress and headaches out of developing a professional and creative Direct Mail Marketing solution to fit your unique business.
Take the first step and contact us for a no-obligation consultation. Let us help you maximize your creative potential through direct mail and digital marketing services.