6 Easy Ways to Personalise your Direct Mail Marketing Campaign
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Not all direct mail material is created equal.
Think about it. Have you ever come across a piece of promotional material you have thrown straight in the bin because it didn’t grab your attention? But it doesn’t have to be that way.
The truth is, if done correctly, direct mail house and the resulting campaign, can be thoroughly enticing and interactive for your customers and prospective recipients.
There are many components to be considered when deciding on top quality direct mail material. One of those is the shape and size of the materials you will deliver your message on.
There are six types of direct mail. They are also sometimes referred to as mail pieces, products, materials, mailers or formats. Let’s go through them so you can give some thought to what would work best for your business and marketing message.
Direct Mail Postcards
Postcards are a low-cost option and the most common form of direct mail. There are various sizes to choose from.
They are best for appointment reminders, Thank you cards, prospecting and promotions.
Direct Mail Letters
These are pieces where envelopes protect the contents of your letter. Whether that be from the environment or prying eyes.
Because there is more than one piece, they cost more than postcards or folded self-mailers.
They are best for confidential mail or direct mail with more than one component.
Self-Mailers
Self-mailers (brochures, newsletters, etc.) don’t need an envelope, so they are a low-cost option. They can sometimes be glued or tabbed to keep closed.
They are best for explaining products and services in-depth or offering multiple coupons.
Catalogues and booklets
These are multi-page mail pieces with a bound edge.
They are best for presenting a lot of products and marketing content. They can also be used as information packs.
Circulars, inserts, and wraps
These are a cost-effective marketing format. They’re usually printed on lightweight paper. Inserts and wraps appear inside or around larger pieces, such as newspapers.
This format can be excellent for distributing print coupons and sales advertisements.
Parcels and Dimensional Mailers
These aren’t flat like postcards or letters. Their design helps you grab the recipient’s attention. But they are usually expensive.
This mailer is best for sending to a small group of high-value prospects.
Direct mail advertising is one of the most effective and profitable ways to reach out to new and existing customers. You get to communicate one to one with your target audience.
An excellent way to learn about an effective direct mail campaign and the materials used is to get your name on as many mailing lists as possible.
Try for the lists of companies that offer products or services similar to your own. Take note of your reaction to each mailer you receive. Keep the ones that you think communicate their message effectively to you. When you learn about what works, you are on your way to collaborating with a professional service to make a sensational direct mail marketing campaign.
At Active Mail, we offer this kind of high calibre Direct Mail Marketing production service to help you launch a stellar campaign.
Covering all points of the direct mail house marketing process, from collaborating on your creative, through to data tweaking and full production of all elements.
Our experienced staff will take the stress and headaches out of developing a professional Direct Mail Marketing solution to fit your unique business. Take the first step and contact us for a no-obligation consultation. Let us help you maximise your potential through direct mail services.
