01/12/2023
Once your direct mail campaign is funded and planned, it’s time to deliver. The main driver of an effective campaign is the copy you use, so […]
01/11/2023
Measuring the response rates of your direct mail campaigns is crucial for working out where your marketing efforts should be spent. The direct mail that turns […]
27/09/2023
As marketing becomes more competitive, businesses are looking for innovative ways to capture their audience’s attention. Digital marketing is most organisations’ preferred methodology, but traditional marketing […]
01/09/2023
Once your Direct Mail Campaign has been executed, you can use the resulting data to guide your next. The best-converting campaigns are based on the success […]
15/08/2023
As email and online advertising dominate the marketing landscape, B2B direct mail is largely underutilised. It is, however, a valuable tool for businesses to engage with […]
10/08/2023
The most important task in B2B marketing is grabbing the attention of busy decision-makers. It’s daunting, but done right it’s a powerful tool to generate leads […]
10/08/2023
A common misconception about direct mail marketing is that it’s outdated. But, as information overload on our digital devices becomes more common, business decision-makers seek easier […]
10/07/2023
Account-based marketing (ABM) is a powerful strategy that focuses on personalised engagement with individual target accounts. It’s widely accepted as one of the most effective techniques […]
25/11/2021
There are numerous benefits of direct mail when used on its own. But when incorporated into a multichannel strategy, the results skyrocket.
20/10/2021
Direct mail is a tangible way to get into the hands of your audience and should not be overlooked when strategising your next B2B marketing campaign.