Blog

07/09/2021
Man with hands full of direct mail

Direct Mail Best Practice

All marketing specialists will tell you that it’s critical to appreciate and utilise design best practices to maximise your returns. The reality is – potential customers […]
30/08/2021
Direct Mail Mistakes

Don’t make these direct mail mistakes

So you are considering direct mail in your marketing strategy. Congratulations! Direct mail is one of the best mediums to skyrocket your ROI. If well-executed, direct […]
01/10/2019
white-envelope

Why use a professional mail house?

Have you experienced the nightmare of stuffing thousands of envelopes for your latest direct mail campaign? How about negotiating the minefield of bulk postage? Read on for more reasons to use a professional mail house...
01/09/2019
CMYK-Web

Digital Printing Revolutionises Direct Mail Marketing

For years people have been saying Direct Mail is dead. Why? Because they don't feel it's as interactive or flexible as digital communication. But Direct Mail pieces are only as dull as your imagination...
01/08/2019
Stack of letters

Why savvy marketers are returning to Direct Mail campaigns

With the shift to less expensive, metric-rich digital mediums for marketing over recent years, many marketers turned their backs on direct mail as a way to reach potential customers and track engagement.
15/07/2019
Direct Mail Types

Direct Mail Marketing: options to consider for your next campaign

Personalised direct mail marketing is an effective way to get your message out, make your audience feel special and ultimately get more bang for your buck.
01/07/2019
Light Bulb

6 Easy Ways to Personalise your Direct Mail Marketing Campaign

Personalised direct mail marketing is an effective way to get your message out, make your audience feel special and ultimately get more bang for your buck.
01/06/2019
Christmas Card

Focus on the Right Time to send Direct Mail

Timing is a big factor in determining when is best to send direct mail marketing. We take a look at some of the best times of the year to schedule your campaigns.
07/05/2019
Letter Box

Real is to Feel – Why Direct Mail Marketing isn’t Dead

In a world of digital, direct mail may feel old and clunky. But it works now more than ever... here's why.

09/05/2014
Digital Deluge Infographic

The Power of Direct Mail Marketing in the Digital Deluge

Digital Advertising is soaring, but in the Digital Deluge, Direct Mail Marketing presents many benefits for savvy marketers.