How a Multichannel Marketing Strategy will boost your Direct Mail results

There are numerous benefits of direct mail when used on its own. But when incorporated into a multichannel strategy, the results skyrocket.

B2B Direct Mail strategies for savvy marketers

Direct mail is a tangible way to get into the hands of your audience and should not be overlooked when strategising your next B2B marketing campaign.

6 Musts for your next Direct Mailer Campaign

It’s no secret that every marketing strategy needs to be tweaked to optimise response rates. Developing a successful direct mailer campaign requires an intelligent strategy that […]

A/B Testing for Direct Mailers

A/B testing is the most viable testing technique to improve the performance of your direct mailer campaign. What is A/B testing? Even if you know what […]

Direct Mail Best Practice

All marketing specialists will tell you that it’s critical to appreciate and utilise design best practices to maximise your returns. The reality is – potential customers […]

Don’t make these direct mail mistakes

So you are considering direct mail in your marketing strategy. Congratulations! Direct mail is one of the best mediums to skyrocket your ROI. If well-executed, direct […]

Why use a professional mail house?

Have you experienced the nightmare of stuffing thousands of envelopes for your latest direct mail campaign? How about negotiating the minefield of bulk postage? Read on for more reasons to use a professional mail house...

Digital Printing Revolutionises Direct Mail Marketing

For years people have been saying Direct Mail is dead. Why? Because they don't feel it's as interactive or flexible as digital communication. But Direct Mail pieces are only as dull as your imagination...

Why savvy marketers are returning to Direct Mail campaigns

With the shift to less expensive, metric-rich digital mediums for marketing over recent years, many marketers turned their backs on direct mail as a way to reach potential customers and track engagement.

Direct Mail Marketing: options to consider for your next campaign

Personalised direct mail marketing is an effective way to get your message out, make your audience feel special and ultimately get more bang for your buck.